Sheehan & Associates, P.L.C.

Entity formation important part of business planning process

One of the toughest parts of getting a business off the ground is figuring out how to generate interest and draw customers. One of the most effective tools for increasing one's customer reach during the business planning process is the Internet. Ecommerce offers many benefits for aspiring business owners in Michigan.

The biggest benefit of ecommerce is that business people are not confined by their local vicinities' limits when it comes to reaching their target audiences. Increased visibility translates to increased sales and money. In addition, people can easily sell products and services even while they sleep since websites and social media can conveniently market their offerings for them around the clock to people all over the world.

Ecommerce sites are also helpful tools when starting a business. Potential customers can gain access to unlimited information that helps them see the value of the product or service one is offering, and once this information is created and published, it usually does not require a lot, or any, money to maintain. In addition, potential customers can use search tools and other features designed to enhance their shopping experience when pursuing such an offering.

When engaging in business planning, it is natural for entrepreneurs to become preoccupied with branding the business and promoting its offerings. However, setting up the business legally is also important for several reasons. Entity formation can help protect one's personal assets in the event one is sued, and it also offers some tax advantages. Appropriate legal guidance may help people in Michigan facilitate entity formation in a manner that considers their needs and their businesses' best interests.

Source:, "How Ecommerce Can Help Your Business Grow", Sahra Ashton, July 8, 2015

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