Michigan business owners may have heard the term "deceptive trade practices" and wondered what the term means or how it could apply to them. A deceptive trade practice is any activity that is designed to mislead the public about a product or service. Deceptive trade practice laws apply both to individuals and businesses. Either the injured party or the attorney general may bring a lawsuit to stop unfair or deceptive trade practices. In some cases, a company that engages in unfair or deceptive practices could be criminally prosecuted, facing jail and fines.