Sheehan & Associates, P.L.C.

Posts tagged "unfair competition"

Deceptive labeling case involves juice product

Michigan residents who purchase pomegranate juice products may be interested in a Supreme Court decision related to false advertising claims by Pom Wonderful. The Court ruled unanimously in favor of allowing the company to proceed with legal action against the Minute Maid unit of Coke. Pom claims that the labeling on Coke's Pomegranate Blueberry beverage misleads consumers because apple and grape juices account for 99 percent of the product's content. Pomegranate juice content in the product is .3 percent, and blueberry content is .2 percent. Raspberry accounts for .1 percent of the product. Pom's suit highlights the fact that labeling for the product uses larger type to note the pomegranate and blueberry aspects of the juice and that imagery uses a large, prominent picture of a pomegranate.

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